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Warehouse #2: App Store Reviews
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Top-performing copywriters know that our job is not to sit at a desk and dream up new ways to express the value of X product or Y service.
Even the most gifted among us are not that insightful.
How do we do that? Like I said: we steal.
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We steal words, phrases and stories. From innocents. We pore over voice of customer data — from surveys, focus groups, product studies, market research, one-on-one interviews, usability studies.
From countless sources. I steal from those places, too.
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But today I want to tell you about 2 untapped warehouses of copy to poach from. Yes, warehouses. Massive storerooms of insanely valuable phrases you can rob blind in broad daylight. The unsecured Louvre of the copywriting and marketing world, if you will.
Pure copywriting gold. All you have to do is head to the creek i.
What is copy trading?
So, which warehouse should you hit up today — and what should you do when you get there? Warehouse 1: Amazon Reviews Amazon.
Even better, Amazon reviews are often improved by the number of people that found the review helpful trade federation robot crossword clue not helpful. A review that other consumers have found helpful while researching is a review you should absolutely pay attention to.
You could take that one statement — just that one — and write any of these headlines for a landing page: Day 1: 5 Stars.
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Day …Still 5 Stars. Love After s of Espresso Pulls. Makes sense.
- Они медленно опустились, и пока корабль описывал круги над тем, что обнаружил Хилвар, в их умах стало зарождаться фантастическое подозрение - хотя поначалу ни один из друзей не осмелился о нем заговорить.
- The best printer for - CNET
What if you run a neighborhood coffee shop and you want to send direct response postcards to locals? Well, you could steal from the exact same review.
Most services are tied, in some way, to products. So if you offer reviews about copying deals service, reviews about copying deals the related product reviews, and steal from there.
For example: If you offer a project management service, mine reviews for books about how to manage projects — and be sure to focus on books that are at the sophistication level that best matches your users i.
The only weakness, IMHO, is that many of the reviews are sooo short.
Yes What is the best copy trading platform?
Customer reviews in the App Store have both a summary headline and an open review, like on Amazon. The open reviews, though, can be rich in powerful phrases and analogies.
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For example, a few months ago, I helped the guys at Bluefin Software redo their App Store copy for Ease into reviews about copying deals and I used their many reviews to feed my copy. I can pick whatever playlist I like from my own music.
Add your rating See all 1 kid review. What's the story? Hired to transcribe Beethoven's Ninth Symphony, the fictional Anna Holtz Diane Kruger is also an aspiring composer who hopes to have the master help her with her own work.
It had to be stolen. Depending on a copywriter to speak for your whole market is uber-risky.
- Easy-to-use software, affordable ink, a long warranty, and plenty of thoughtful touches make this all-in-one less annoying than the competition.
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Especially in the App Store, where the number of words are so limited— and you have to make every single word count. When you need to get your point across effectively to make the sale, you have to make sure the words you use are the right ones.
Knowing where to look is the best place to start. The warehouses will help you with that. Then comes knowing what to look for.