Making money with our head

I had just finished speaking at an industry conference for entrepreneurs in Los Angeles. As I was leaving the stage, a man from the audience rushed up and said that he wanted to hire me as his executive coach. I asked him what he wanted to accomplish.

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He replied, "Noah, I'm totally stuck. He said, "No, you don't understand.

Yet for the previous four years, its revenues had not grown at all. He told me that he had hired every big name "guru" and marketing expert to try and break through this income ceiling.

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Simply put, head trash is that voice in your head that says things like, I'll never be successful. Why isn't my business growing?

I can't do it because While the actual words that this nasty voice use vary from person to person, there are four distinct ways that your head trash is stopping you from making more money. You hear that voice in your head that says, I can't do it because And then you fill in the blank: Because I'm too old.

Because I don't have the time.

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Because I can't afford it. Because I've made too many mistakes Because I didn't go to college or "the right" college.

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Because I don't live in the right city. Because I'm a woman.

You make yourself "right. Psychologists call this confirmation bias : the tendency to interpret new evidence as confirmation of one's existing beliefs. For example, if you believe that you can't grow your business because you're "too old," guess what?

You'll find ways to prove that you're too old to grow your business. If you tell yourself you can't do it because you "can't afford it," you'll find that you don't have the money to do the things you want to do. If you believe you can't do it because you've made "too many mistakes," you'll keep beating yourself up forever.

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You keep making yourself "right" by not taking action or sabotaging your success. When you don't take out your head trash, you'll tend to do one of two things: Not take appropriate action. The most common symptom is procrastination. One thing I teach my clients is that procrastination is not simply "not doing things.

The irony is, there are tons of articles online about "how to overcome procrastination. Sabotage your success. Meaning, in spite of that negative voice, you actually achieve your goals? Calvin Coolidge is said to have written : "Nothing in the world can take the place of persistence.

Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts.

4 Ways Your Head Trash Is Stopping You From Making More Money

Persistence and determination alone are omnipotent. Persistence is a behavior that occurs when you believe in yourself and in your ability to achieve your desires.

Yet, it does mean that you will persist and not give up, in spite of the hurdles that life throws at making money with our head. The surprising takeaway is that it wasn't marketing, customer service or financial management that was holding this company back.

The question is: How much is your head trash costing you?

For example, Mr. If four rise 10 percent over the year, five fall 10 percent, and one increases by a factor of 20, you are a big winner. But taking Mr. It could lead readers to believe they can beat the market by being right just half the time.

Here's a simple exercise to identify how much your head trash about money may be costing you right now, and a simple decision that can have a lasting effect on your legacy. Write down five negative beliefs you have about money.

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You may have dozens of negative beliefs about money in fact, I've identified more than 85 making money with our head beliefs about money that my clients have shared with me. But start with just your top five. List how those beliefs are affecting your ability to make more money. In addition, list the ways you're either not taking action or have sabotaged your success because of those limiting beliefs.

Decide that you're going to get rid of your head trash about money.

After doing this exercise, you may find that your head trash about money is costing you a lot more than you think.

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