Spa networks how to make money
Features Spa and wellness tourism is growing at a faster rate than ever before, and hotels are eager to get a slice of the growing pie. But should you hire an operator, or go it alone? How can you get guests to spend more? What do guests actually want, and what should a spa offer? What are the latest industry trends, and how can you take advantage?
Ingo: There are numerous benefits to bringing in specialists for both spa development and ongoing operations. Proper feasibility studies will ensure you have the right facilities to meet the needs of your guests. It helps you avoid either over or under investing, which is vital for whether you make profits later on once operating.
As for operations, bitcoin cash wallet are often, unfortunately, not given the attention they deserve by most hotel operating companies.
Bringing in spa specialists means there is a whole team — not just at the property but also at the corporate level — dedicated to the spa.
There is a much wider network of expertise to call on: operations, sales, marketing, finance, design, etc. Trent: Hotel spas are simple. Finding the spa stuff is pretty easy. Where most hotels have trouble is on the spa staff front. There are lots of great spa therapists in Asia especially, but many spa networks how to make money HR departments struggle to adequately assess their qualifications and skill levels.
The same often holds true with spa managers. And unlike other hotel departments, when a new spa manager arrives, they often like to introduce their own treatments, products and protocols. This leads to inconsistency in the spa experience for your guests.
Spa management companies can be a good alternative to self-managing the spa. But it often comes at a cost. That means the hotel will now need to forgo a sizeable chunk of the spa revenue.
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You will, of course, need to work with them on integrating with the rest of the hotel to ensure a seamless spa experience for your guests. Ram: I feel spas should be operated by hotels or resorts to make them more visible, earn a greater reputation and bring in good revenue.
The pros are: alignment with the hotel vision; employees will be motivated; hotel staff will talk about and promote the spa; senior management will be part of the operation; guests will have an emotional connection with the brand, and it will help to binary option qi option the guest satisfaction ratings for the hotel.
The cons are: they will have their own vision; employees may not feel part of the hotel; nobody will pay attention to the spa; there will be an absence of senior management, and the focus will be mainly on revenue. How do you get a guest to spend more at the spa? Ingo: The first task in getting guests to spend more on a spa is to increase your capture rate of in-house guests.
This starts before the guest arrives with pre-arrival emails and promotion of spa packages. Featuring the spa prominently on the website helps ensure that the guests who picked the hotel were ones with an interest in spas.
If you have an attractive spa, this is likely the reason why many guests chose the hotel in the first place. Once the guest arrives, there is plenty of on-property marketing that can be done, such as having spa menus and brochures in the guest rooms, or a welcome letter from the spa manager. Advertising spaces in the lobby and lifts should be fully utilized. Table tents at the morning breakfast buffet are great for reminding guests of the spa.
Taster head and shoulder massages during breakfast are always popular. Massage cabanas next to the beach or pool are great for earning money from quick treatments, and can encourage guests to then come to the spa for longer spa journeys.
One of the most important promotional methods is making sure that all hotel staff are fully familiar with the spa offering and can make informed recommendations to guests.
This is where staff training makes all the difference. Once you have a guest at the spa, the main objective is to create the perfect experience, and that means that trying too hard to upsell will often backfire. A well-designed menu will help direct guests to higher margin spa journeys and extra add-ons such as manicures and hair styling; however, a spa receptionist or therapist needs foremost to be a knowledgeable guide spa networks how to make money than a sales person.
What needs to happen is that the spa staff listen carefully to the guest to determine what spa treatment is best for them and the problems they may have. Trust is the most important thing that needs to be built. With that, a few helpful recommendations can direct the guest to choose the various services or products that will ensure they have the best experience. For selling retail products, attractive displays are helpful, but the main thing is to have well-trained and knowledgeable staff who can properly advise the guest so that they walk away with the best possible product for them.
Entice clients to try your services. Never stop marketing.
Spa retail works best when coordinated with the in-room amenities. This allows guests to try out a shampoo spa networks how to make money body lotion in their own room and to try out a product during a spa treatment.
It builds familiarity and attachment with the brand. In-room signage can highlight its availability in the spa. Sell them something they need. Spas have been focused for way too long on providing nice-to-have experiences.
We need to offer different products and services that offer a real functional benefit to get guests out of their rooms and down to the spa. In the past, we have looked to spa spa networks how to make money as the answer to an additional revenue stream. However, we have restricted the retail range to skincare products and some candles. Guests will come in specifically to buy retail items, then maybe stay for a treatment. What are the most important elements to attract guests to a spa?
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Ingo: The two main things that attract people to a spa are the experience and the quality. This is where a hotel spa can really shine. For these guests, it is the concept that is important. They want to experience authentic wellness modalities that have been well researched and are delivered at a high level of quality. Trent: Hotel spas are often not in a prime location. Sixth floor, next to the gym and the pool.
Or worse still, in Basement Level 2. Partly this is for practical construction reasons. Another reason given is that gym and pool users are potential customers for the spa.
The spa guest is passive.
No matter how bad the location, the guest who wants to find the spa will find it. Ask yourself why that is. There are a number of other considerations when it comes to the location of your hotel spa. I discussed a few of them in this article — Spa Design for Dummies - Location Ram: I would go with the concept of spa networks how to make money old wine in a new bottle.
Traditional philosophy with a modern approach can work wonders. Wellness programs educate people how to do this. However, many participants fall back into unhealthy habits soon after a wellness challenge ends. Programs are boring, but movements encourage people to make lasting changes.
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People option pedicure to be part of a movement. They want to be a part of something bigger. They want to be a part of a revolution. This is what inspires people. Should spas and wellness programs use a traditional approach Ayurvedic, etc. Which approach will appeal more to guests?
Ingo: This completely depends on your target market. Some guests are looking for natural, spiritual and traditional wellness experiences. Others are looking for something modern with scientifically proven effectiveness. You can either go fully in one of those directions and capture the whole of one of those markets, but miss out on the other, or you can position yourself somewhere in the middle with a balance of modern and traditional.
Whatever you choose to do, it is important that this decision is based on an analysis of the needs of your target guest and how you wish to position yourself.
Trent: There is no one-size-fits-all when it comes to offering wellness in your hotel spa. It will need to differ based on the specific guest profile and needs of each property. Are wellness tourists attractive target guests?
Ingo: Wellness tourists are a very best strategies 2020 on binary options market. This is particularly so in the Asia Pacific region. When you have a wellness tourist booked on a wellness programme, they will generally spend most of their time on property. They will eat all of their meals on property.
Wellness tourists also generally stay longer than regular tourists. All of these factors make them a very attractive market if you can provide them with the experience they are looking for. The same has been said about the spa guest. For my part, I can see that there is a correlation, but I am yet to see any evidence of causation. I do believe that evidence will come, in time. It should be noted, however, that a true wellness guest will also probably demand true wellness, not just superficial attempts.
Ingo: The days of wellness being confined to the spa are over. These days, wellness-minded tourists want it to be a part of every aspect of their stay. This includes healthy menus in the restaurants, healthy MICE offerings, wellness-focused kids clubs, healthy juice bars, and biophilic and health-focused design.
In guest rooms, people are looking for basic exercise equipment and how do funds make money and yoga apps on tablets and TVs. Good quality sleep is incredibly important, and so black-out curtains and high-quality beds and pillows are being introduced to support this. Circadian rhythm lighting helps energize people in the mornings and support natural sleep in the evenings. Trent: For wellness to be done properly, it must be integrated into the whole hotel.
At least not yet. A great place to start integrating wellness is in the kitchen. So much of how well we are is determined by what we eat. Most hotels have at least a few healthy dishes on the menu, so why not create a wellness menu spa networks how to make money highlight them?
Many 5-star hotels offer a pillow menu from housekeeping.