The program itself makes money, Два миллиона владельцев сайтов выбрали AdSense. Почему?
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And does it make money at all—at least in terms of profit versus revenue? Once you consider the rising payouts for content, the cost of hosting all those videos, and the fact that YouTube the program itself makes money paid according effective earnings on the Internet how much of an ad is viewed, the conclusion could be that YouTube is struggling to make a profit.
But don't get the wrong impression that the site is struggling. Key Takeaways YouTube, like most other Google properties, earns the bulk of its revenue through advertisements.
YouTube is able to embed targeted advertising directly into the video clips that its users watch, as well as promoting featured content. The algorithm attempts the program itself makes money provide the most relevant results for your query, and, along with these results, you may find related suggested pages from an AdWords advertiser.
Higher bids move up the list while low bids may not even be displayed. For YouTube, Google embeds targeted video ads directly into the clips that its users watch. Advertisers pay Google each time a visitor clicks on an advertisement. In the Beginning YouTube was a long way from making money when Alphabet Inc. When Google took over YouTube, the popular opinion was that the copyright issues would be sorted out and advertisers would quickly join. The copyright discussion is still a pressing issue 10 years later, but advertisers did come on strong in the beginning.
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Then, with user-generated content flooding in daily, advertisers began to see too many videos of the wrong type of content. Ad rates dropped as advertisers went back to search ads that reached the consumer when they were researching a purchase rather than watching a random video. There were the operational investments that were needed to deliver all that content at speed, and the program itself makes money were payments to the content creators in the partner network.
Soon, every uploader could have a cut of the ad revenue a video might produce.
The program itself makes money advantage for Google was that the user-uploaded content really only cost the company in terms of infrastructure maintenance. The idea seemed to be that the cost of maintaining YouTube would drop as technology improved and more video content could be monetized through ads and market pricing. Thanks to some innovation within the ads themselves, the market for the ads has improved.
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YouTube overlays allowed ads to populate videos at different points of the viewing rather than just having a pre-roll ad, and they followed the embedded video around the web. Even with better ads, however, as of Maythe revenue was still not enough to pay for the site. TrueView includes two types of ads: in-stream and video discovery. With in-stream ads, the viewer only has to watch the first five seconds and then can skip the rest of the ad. The supplier pays only in case the user watched over 30 seconds or clicked on an entity on the screen related to the ad.
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Video discovery ads are advertisement videos listed on the page along with other content and charged for only when the user clicks on them. YouTube is not selected as a separate reported entity in the company's reports and is a part of Google websites segment.
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YouTube Red that was probably intended as a competitor to Netflix, also includes original shows and movies. Around the same time, the company launched YouTube music app, which is free with ads, but offers an enhanced music experience if a consumer is simultaneously subscribed to YouTube Red.
Another move is to crack down on in-video sponsorship, which gives YouTube no revenue.
The site is hoping to force brands into existing ad channels rather than have their YouTube stars work outside deals with the brands directly. The big challenge for YouTube seems to be getting more people to use the site directly.
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Too many viewers are apparently watching embeds on other sites or dropping in for the odd video without clicking around and browsing further. There are also some secondary benefits to YouTube for Google. The company pulls in more user data the longer users stay in the Googleverse, which includes YouTube, and that data helps it market more efficiently across all its platforms.
Google can afford to be patient while YouTube figures out how to make a profit. Compare Accounts.